BMW

GLOBAL BRAND CAMPAIGN VISION NEUE KLASSE

In 2023 I worked exclusively for BMW / The Game to deliver their global 360 degree brand campaign for their Vision Car „Vision Neue Klasse“ as well as a solid strategic and visual framework for all other upcoming Vision Cars in the next years. The campaign launched at IAA in Munich in September 2023.

We developed a strategy, concept and creative idea following a digital and social-first approach for the campaign. We produced content in various countries all over Europe, focusing on the various needs of BMW. The global campaign included film, social media assets, podcasts, creator collaborations, Instagram and Snapchat filters, OOH posters, the IAA in Munich, as well as double spreads in print media, to only name the most important touchpoints. THE NEUE NEW was also supported by other measures on BMW channels such as the My BMW App, the brand's website, the award winning FREUDE.FOREVER magazine and got executed in over 30 countries worldwide.