PRINCESS STARDUST
CO FOUNDER, CEO AND CREATIVE DIRECTOR
Building brands for others is fun, but building one for your own brings another level of satisfaction.
I founded Princess Stardust in 2020 , it is Germanys first female founded and owned recreational cannabis wellness and lifestyle brand. I started with products in the CBD, cannabis consumption and pop cultural surrounding, aiming to switch to a THC product portfolio as soon as the legal conditions make it possible in the DACH region.
This brand is a D2C brand with a huge focus on GenZ and GenY target group. Excellent branding was one of my main focus points during the development phase of this brand to be as appealing as possible for the target group, same as for the media and content creator collaborations.
From Hot Girl Summer to Pot Girl Summer I developed everything you can read, see and smell from this brand by myself.
As Co-Founder, Creative Director and CEO, I was responsible for everything you can imagine that come with this role.
I did the 360 degree brand development in terms of product and brand design, CI development, positioning and strategy. I took care of all things marketing, online same as offline, creator marketing and community building. Also investor relations, finance, logistics. The classis start up magic in a not yet developed market.
Read more about it here.
Grafic: Studio Nue
3D Motion: Matthias Schaum
PR: Superneo Communication