SONY MOBILE
SOCIAL MEDIA STRATEGY AND
CREATOR NETWORK PROGRAM
We developed and executed an overall social media strategy and did the ongoing strategic consulting, aiming towards the growth of new, relevant playgrounds and platforms for the brand in a digital lifestyle surrounding.
This included the development of a unique visual look and voice for the brand on all social media platforms and specific objectives for each social media platform, individual KPI development, tracking and ongoing building of a creator network in the lifestyle and urban photography scene to build an authentic brand ambassador community.